BTS Tampa Bay Storm Video Open: We Make It Rain

From the illustrious words of Fat Joe, “Better grab an umbrella, I make it rain, I make it rain.”


4West 4East for the Tampa Bay Storm

4West 4East for the Tampa Bay Storm


And rain it did. Just a few weeks ago, with the help of a rain tower, a kick-ass crew and fellow producers Kevin Colber and Brett Nehls, we tackled a video production for the Arena Football League’s Tampa Bay Storm that just debuted tonight.


This video will be serving multiple purposes, from introducing the team on game nights to regional commercial spots.

After developing and pitching the concept in early January 2011, we jumped head first into producing this video. We were working on a pretty constrained budget for this job, but we were intent on not letting this stop us. Our concept was to show the Storm as this unstoppable force of nature and this required two things: shitloads of rain and overcrank.

Fortunately for us, Kevin recently purchased Panasonic’s hot new AF100 and this made our choice of cameras easy. The AF100 shoots 1080p 60 frames, and that’s just what the Dr. ordered. It also allowed us to use the full complement of Canon lenses I already own. We ended up primarily working with the 24-105 f4, 70-200 2.8 IS II and the 300 2.8 IS.

Our completed rig included a Zacuto baseplate with rods, Cinevate Durus follow focus with gears and the Redrock Micro microMattebox. All chosen for there proven success with us in the past.

After all the camera decisions were made, it was crew time and here’s where the really important decisions got made. First, Kevin brought in Stan Kozma to be our Lighting Director. Stan’s years of expertise made a production of this size a dream. After just one meeting with Stan, I knew we’d made the right choice. Next up was electric & key grip. Sunwolf Productions, with gaffer Greg Wolf and best boy electric Seth Floyd, was a dream team to work with. We rounded out our crew with grips Jim Warney and Barry Lopez.

Completing our team on this production was Marlene Forand. She handled all the makeup special effects on the players and oversaw the Tampa Bay Storm dancers’ look.

Because of the wet nature of this shoot, we had to build our set outside. Fortunately for us, the Tampa Bay Storm play at the St. Pete Times Forum, providing us with the ideal outdoor plaza location to shoot. So on a Monday at 4 p.m., we kicked it off by the rolling out of part of the Storm’s turf and 10 hours later we wrapped. Most of us stayed pretty dry on a cool March evening …  except for the 11 Storm players and dancers who withstood being deluged with fake rain for three hours. They were a total class act, and we really couldn’t have done this without their positive attitudes.

We then placed this project in the hands of VFX/Editor Brett Nehls. Brett nailed the look we were going for perfectly.

We are extremely proud of this project. This is the first project for Kevin and I under our new flagship company, “4West 4East.” We are very excited to show you all this video.


  • Director: Scott Audette
  • Producers: Kevin Colber, Scott Audette & Brett Nehls
  • Lighting Director: Stan Kozma
  • Editor: Brett Nehls
  • SFX Makeup: Marlene Forand
  • SFX Pyro: Bell’s Fireworks
  • SFX Water: Tom Pilgrim
  • SFX Stadium Lighting: Chuck Taylor
  • 1st AD: Pierre DuCharme
  • Best Boy Electric: Seth Floyd
  • Key Grip: Greg Wolf
  • Grip: Barry Lopez
  • Grip: Jim Warney
  • Camera Operator: Kevin Colber
  • Still Photography: Brian Blanco & Mike Carlson
  • Production Assistants: Josh Boyd, Ryan Bushey, Brian Fink, Bryan Babcock, Pete Marinake.


  • Newscaster: Shana Johnson
  • Tampa Bay Storm players as themselves
  • Tampa Bay Storm dancers as themselves


We want to give a special thanks to the following people:

John Franzone, Bill Wickett, Jim Robinson, Michelle Anderson, Coach Dave Ewart, Rhett Blewett, Jenna Lemons, JC Kent, Steve Butler, Kindra Ebanks, Jennifer Audette, Lori Colber, Underdog, Scott Iskowitz, Shana Johnson & the conversion crew of thew St. Pete Times Forum.


And some BTS photos from our production:

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